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business development

Business Resources

How WISC helps businesses compete…

New Product Assessments – New product development studies continue to show a strong relationship between early-stage market assessments and profitable new products. WISC’s product assessments, used at the early stated of product development, have helped thousands of businesses make informed decisions on further investment.

Competitive Intelligence Search – Understanding competitive products and positioning is one key to differentiating your business in the minds of customers.

Diversified Customer Assessment – Discover unmet needs in market segments that could benefit from your capabilities, and understand which market segments indicate potential opportunities and provide insights into preferred supplier selection criteria.

Distributor Assessments: Current and Potential – As partners in creating or sustaining customer satisfaction, current and potential distributor interviews can provide insight into market conditions and customer needs.

Customer Assessments: Current and Potential – One-to-one customer interviews can help assess potential demand for new products, product applications in new markets, and company perceptions relative to competitors.

Licensing Partner Search – Partnering can be the key to profitable product and invention development. Whether used by independent inventors or existing companies, partnering can benefit all parties by increasing profit opportunities and expanding market access.

For these business resources, please contact:

Center for Innovation and Business Development
1200 Hyland Hall
University of Wisconsin – Whitewater
Whitewater, WI 53190

WWBIC Resources

Business Loans Available through WWBIC – Their staff will work with you to determine what financing is best for you. WWBIC has its own loan program with loans available up to $100,000. These loans are available to business owners – men and women – with business locations throughout the state.

Money Smart Wisconsin – This is a creation of the Governor’s Council on Financial Literacy and is a public awareness initiative made for you. It is aimed at building your financial knowledge so you can deal with your own money more! They have financial workshops in various areas.

Wisconsin Saves – Any area resident who sets a savings goal such as money for a business start up, school tuition, debt repayment, homeownership, retirement, an emergency fund, etc. can benefit from being part of Wisconsin Saves! Membership benefits include: free information and strategies on how to save and free subscription to America Saves newsletter.

Contact WWBIC at:
2745 N. Dr. Martin Luther King Jr. Drive
Milwaukee, WI 53212
608-257-5450 or 414-263-5450

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